As you guys know whenever I get an business idea that for some reason I can’t execute I write about it here, so maybe someone else will try it.
Today’s idea is nothing ground-breaking, but I think there is a demand for it. It’s basically a marketplace where people can buy and sell premium websites.
At this point you might say: “Wait, but ain’t Flippa.com doing that already?”
Well, the idea came to me exactly after being an active user on Flippa for a long time.
What I noticed lately is that the ratio of small/crap sites to large/premium ones is like 100:1. As a result if you are either trying to buy or sell a premium site you might get frustrated. If you are trying to buy one you’ll need to spend a lot of time looking for the gems in the middle of the mud. If you are trying to sell one you might not be able to find serious buyers, exactly for the same reason (i.e., they won’t have the patience required to find your gem).
Creating the platform for such a marketplace would be easy. The challenge lies in attracting the right buyers and sellers, and providing a good experience for them.
One differentiator you could use is to qualify both buyers and sellers before they can interact with the marketplace. For example, buyers might be required to provide background information and proof of funds, while sellers would need to get each website approved (to make sure it is a premium website) before being able to list it.
The business model is easy to figure out too: charge a success fee on each auction/sale. Considering we are talking about premium sites, even 1% per successful transaction would be enough money to make a profit at the end of the month.
What do you guys think?
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