How effective are your blog posts?
Maybe you're producing posts, hoping to build your search engine
rankings and engage their readers - but do not seem to have much effect.
You could spend months mastering SEO, set the topic of the blog and
building your network on Twitter ... but you could be wasting your time.
Your blog will not succeed unless their posts are well written.
Here’s how to build a great post, in six steps:
Step #1: Know Your Purpose
Whenever you start a job, you need to know what you're looking for. Are
you writing a message that teaches the reader something new? Are you
trying to be funny? Inspiring? Encouraging?
Having a clear purpose makes it much easier to write your message.
Often, you have more than one goal in mind: it is possible that teaching
his reader how to use WordPress, but also trying to build trust by
demonstrating your own experience.
Step #2: Create a Structure
To keep your reader engaged, your message needs a clear structure. Like any other piece of writing, this means you must have a beginning, middle and end. For a job that looks like:
Introduction - this should attract attention and establish the scope of the job
- The main part of the message - in which he must deliver what they promised (implicitly or explicitly) in the title and introduction
- The conclusion - this can be as short as one sentence, but it is important to have something that completes the message
Step #3: Write Directly to the Reader
As you write, focus on the reader. That means avoiding long paragraphs
about all that - unless you're a very good writer and has a fascinating
story to tell, readers tend to shut down.
Use "that" often, and
write as if speaking with a single read (not write "all who read this" -
is the distance). If you get stuck, imagine that you are sending an
email to a specific reader - you might even like to have a commentator
in particular in mind.
Forget what they taught you in school
about writing essays: no prizes at the blogs of big words. It is okay to
use contractions like “I’ll” for “I will” and “shouldn’t” for “should not” - help make your
writing sound casual and friendly.
Step #4: Add Subheadings and Formatting
A short message may not need any sub - but once your post is more than
400 words or less, it is useful to break. Subheadings help the reader to
draw his message immediately left to see a topic where it ends and
another begins.
It is important to use format to help readability. This means that:
- The use of ready-point bullets in his case, instead of long, dense paragraphs
- Add in the bold text to make key phrases (perhaps one or two paragraph).Put quotation marks around "blockquote" format for highlighting
- Readers put off by blocks long, gray text, so make sure your message is visually interesting.
Step #5: Edit Your Post
Unless you're a writer with a lot of confidence, always allow time for
editing messages. This not only means looking for spelling and
grammatical errors - which means polishing your writing to be their
best.
When editing, keep in mind:
- Is there a tangent in his message that should be eliminated? (Sometimes, they can be used for the basis of a new post.)
- Have you used the same word or phrase many times within a paragraph?
- Do you have a long and complicated sentences that could be written simpler?
- Can you cut all the redundant phrases? (Be careful with things like "my opinion is that ..." or "most people will agree ...")
Step #6: Include a Strong Call to Action
Add a strong call to action at the end of your message. A "call to action" is a request to its readers, asking them to do something concrete.
You will want to share to help in some way:
- Get more traffic to your message ("If you liked this, please click the" tweet "to share")
- Selling your product or service ("click here to learn more about my latest e-book")
- The participation of the reader with his blog ("leave a comment below to tell me what you think")
Help the reader to get good results ("five minutes today to follow the simple action steps")
So – it’s your turn! Are you following all the above steps when you write your posts? If not, which one could you focus on during the next week or two? Let us know in the comments…
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