Quality Over Quantity, but Quantities of Quality Wins

A popular topic in blogging circles advice these days is the idea that quality is more important than quantity. The old advice that should daily blog is being neglected with the advice that is much better on the blog just a couple of times a week - or even just once a week - with a message of quality rather than filling your blog with junk just for the sake of publishing something that day.

I do not disagree with this advice, but it is certainly false. It's a bait and switch and it's so easy to nod along and that the council is telling us we can not do less work. Doing less work is easier, and now we are told that it can actually make more money or get more readers, working less! Who would not want that?

As always, listen to the advice that is too good to be true, usually is not true. The fact is that blogs every day is better for almost any independent blog.

But you have to compare apples with apples. Blogs every day with messages of quality is better than the blogs a few times a week with quality posts. The fault with the too good to be true advice is to compare spam messages with quality. If garbage or messages usually have low quality, then you have a much bigger problem than programming.


Developing Reader Habits
Most blog readers actually go to the URL of the blog to read. Interestingly, the subscribers to the feeds are still a minority of visits for most blogs. Your goal as a blogger is to develop custom readers to visit your blog regularly. Each time you return to your blog and see a new zip since there is a pleasure, positive reinforcement. Most of them surfing from work and looking for that brief moment of distraction on a subject you're interested in. You want to read your blog is an enjoyable part of your daily routine, something they do without even thinking about it.

But each time they visit your blog and I see no new entry is a little disappointment postal. The more it happens less often than you visit us again. Some of them are a medium that matches your time of publication (and please, if you are not sending every day, at least have a schedule so that readers know when to expect a post). However, some of them is not the median, I'll just leave the check back. It is not getting upset or actively decide to leave their blog, but simply forget or be distracted by something new. You simply vanish.

This is great for certain types of blog: some blogs rely on SEO traffic to specific questions and provide solutions for the search phrase. These blogs are designed to be successful based on the traffic, but not readers. Readers are returning regularly to hear what they have to say (and perhaps click on ads or affiliate links).

If after all the days, we will convert more of its traffic from the readers. You want the user to find your site, like the article, then start to look at the navigation provided to us and realize that like many of his things. Now they are on the hook, but weakly so. If they come back a couple of days later and there is nothing new, chances are you've lost. Providing a new and interesting since the second visit is when you really have a chance to set the hook and get your favorite site to remember, to begin a visit to part of your routine.

I started a blog on a relatively popular niche that had stiff competition in time. My two plans to highlight were superior to use SEO to drive traffic in the first place, and to convert that traffic into blog readers every Monday - Friday. No other blogs in the niche, even published on a schedule, and most of them after three times a week (plus or minus). Within a year he was dominant in the niche blog with more than 20,000 hits per day. There are plenty of reasons for success, but a regular schedule and frequent publication of a large part of it - people got used to checking the site every day of work, but he spent more time with me than they did with anyone, As a result, got to know better than anyone, and trust me. I honestly do not think the site had been so successful (approximately four times the number two site), without the regular calendar.

And a dirty little secret here: not even write five posts a week quality. I guess in a way you can get a filler piece with at least one each week to come and see some minutes 5 whipped together after a few hundred words is even more satisfying for readers to come and watch at no charge . Also, and this is very frustrating indeed, many of these posts are among the most popular.

Different Blogging Frequencies

To some extent, the frequency that you post will be determined by the type of site you have and your audience. I have blogs that are additions to the main website. The main advantage of blogs is to capture a part of longtail search traffic and provide regular updates to the site. For those who only blog once a week - what I think of as the minimum to keep breathing blog.

I also write for a news blog that receives large over a million hits a day. After at least 12 times per day (half the weekends), and although they have a lot of quality content, they also have a lot of filler and fluff in that country. But here's the thing: if you cut that burden and fluff that is losing readers. His audience has been trained to check the site regularly throughout the day and readers want the distraction again every time, even if it is just an update to 150 words of no importance. Your readers will prefer to come to see a spam message instead of no new position, provided that you also can expect quality posts regularly. 

 

Here are some of the most standard blogging frequencies:

• Less than once per week: a blog that is dying, but may not yet know it
• Once a week: minimum amount to still be alive. If your blog depends on readers and you’re posting this seldom, be sure to always post on the same day.
• Three times per week: the Mon/Wed/Fri schedule is popular among web comics and is a great compromise for a blog when you just don’t have enough time or inspiration to keep up a more ideal schedule.
• Five times per week: Mon-Fri is pretty much the gold standard that you should be trying to reach with quality posts each day. This is the optimal point to convert traffic into readers and get those readers trained into making visiting your blog a part of their daily routine.
• Multiple times per day: posting more than once per day on a regular basis requires a very specific kind of blog. I know on my blogs if I post twice in the same day, one of those two posts will get about half the readers. Unless your readers are trained to expect more than one post per day it’s very easy for them to only look at the most recent post and assume they’re caught up for the day.

Of course there are exceptions to any kind of guide to the frequency shift. But if you have a blog that posts of less than five times a week, almost certainly increase traffic and readership by increasing the frequency of publication, provided it can do so without degrading the quality.

If the increase in traffic and readers is worth the increased workload is something only you can answer, but do not let someone tell you that you can blog and readers less increase. Better content means more traffic and readers. Blogs more frequently, up to five times per week, also means more traffic and visitors.