If you haven’t been following the SEO sphere lately here’s what you need to know: Google is starting to push harder against artificial linkbuilding methods, including low quality links, link networks and so on.
Earlier this year Google started sending warnings to websites that were breaking one or more of Google’s policies regarding backlinks. Then we had the Penguin update which supposedly hit many of those websites hard.
The curious thing is that in some cases the penalty coming from those bad links was pretty harsh, and large websites that were penalized were desperate to fix things.
Google’s own advice was to remove those bad links. so the websites started asking for other websites to remove links pointing to them, and threatening to sue if they didn’t! I am not sure if this was clear, but here’s what they were basically saying: “Hey, you know those links you have pointing to my website? While I appreciated them a couple of months ago, I don’t need them anymore, so please remove them or I’ll sue you!”.
don’t resort to artificial linkbuilding schemes, networks or paid links, as sooner or later it will get your website penalized. Sure, natural linkbuilding takes a lot more time and effort, but at least you can be sure it will be worth it in the long run.
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